Introduction Twitter, now called X, is regarded as one of the fastest moving social media platforms, it is constantly changing due to real-time updat...

Introduction While Facebook Pages and Groups each serve a particular purpose, influencers and businesses often find themselves at a crossroad when it...

Introduction While social media following can be built rather easily, it becomes an entirely different issue if those followers are not converting to...

Introduction Currently, influencer marketing is one of the most effective methods to promote a brand. With social media adoption, working with an inf...

The game of social media is perceived by many as a numbers game. More followers mean more success, correct? Not exactly. While having a huge followe...

Introduction: Why Posting Time Matters Social media strategies can make or break a content creator, influencer, or business. Strategies such as takin...